MNM2607 CHAPTER 2-Public relations in an organisation
MNM2607 CHAPTER 3-Relationships and public relations
MNM2607 CHAPTER 4-Research in public relations
MNM2607 CHAPTER 5-Measuring public relations
MNM2607 CHAPTER 6-Marketing, public relations and the media
MNM2607 CHAPTER 7-Online public relations within the new economy
MNM2607 CHAPTER 8-The performance dimensions of public relations
MNM2607 Public Relations Summary
MNM2607 CHAPTER 1-Integrated communication